Geo Marking- A New Business Marketing Tool
June 4, 2022 2022-09-15 0:12Geo Marking- A New Business Marketing Tool
Introduction to Geo Marking
This is a type of marketing that utilizes location data to deliver advertisements and promotions to people in specific areas with relevant messaging. For example, Geo marketing may assist you in ensuring that you are not promoting winter coats in Florida! A case in point to understand which product must be promoted where. This is such a vital intelligence gained through geo marketing software
Types of Geo marketing
Geo-marketing, as previously said, is a marketing approach that incorporates several forms of location-based marketing methods. As a result, if you want to target your clients based on their geolocation, you can use any or all of the below Geo-marketing strategies:
- Geotargeting
Geotargeting refers to the process of delivering different content to users based on their geolocation. This contains parameters such as country, region/state, city, metro code/zip code, company, IP address, ISP, and others. For example, you may have observed that an online retail business, even though it is foreign, generally displays your local currency. This is the best example of geotargeting at work.
2. Geofencing
This allows marketers to use the precise GPS position of a consumer’s mobile device rather than its IP address. The advantage of geofencing is that the GPS position automatically updates whenever the consumer moves. As a result, it enables more relevant and timely messaging. For example, when people walk by a coffee shop, push alerts for special discounts can be triggered.
3. Geoconquesting
Geo conquesting utilizes the location data to locate a brand’s competitors in order to promote a competing or competitive service to their customers. Geo conquesting is the practice of geofencing visitors to competition locations. For example, if the local coffee shop wants to compete in the face of giants like Starbucks, it might establish a geofence around such businesses and then target their customers with attractive promotions.
4. Beacons
Beacons try to target your customers with greater precision than geofencing. A beacon is a small device that collects Bluetooth location data from any nearby mobile device. Because beacons are Bluetooth-based, they may be utilized in regions where cell service is poor, such as the inside of a dept store.
Real-time example of Geo marketing
The Luxury department store, Barneys, New York, digitised its novel flagship in Manhattan. They equipped all their employees with iPads to offer their consumers using the Barney’s app a better personalised shopping experience. Clients engaging with the app primarily receive a prompt to access their location. This location data is then use to determine client’s proximities from one of the Barneys retail locations. Those who gave access to the app, while shopping, receive targeted recommendations based on their shopping behaviours. Further, Barneys app promotes other local attractions around its store. Thus, their customer-centric Geo-Marketing tactic makes life easier for their prospects rather than merely being an intrusion of the collection of data to escalate sales.
Conclusion
Geo-Marketing is an amazing tool for showing data with a geographic context; it may provide access to an entirely new world of Marketing strategies based on geographic data. Use Geo-Marketing to increase customers’ trust, acquire new consumers, and plan your location.
